About Sourcelift | Founder-led GEO

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01 / Background

Why this background maps to GEO.

Tony G. Founder, Sourcelift

For eight years I have worked inside one of the world's largest technology platforms, on the problem at the heart of this discipline: how an item among millions gets chosen by a ranking system and shown to the right person. Visibility optimization at scale, measured weekly, with revenue on the line.

GEO works the same way. ChatGPT, Perplexity and Google's AI Overviews also pick a handful of sources out of thousands and decide which ones to recommend, based on how well they understand a brand and how much they trust what is said about it. So the method is the same: agree on the metric before any work starts, pull the biggest levers first, measure again on a fixed schedule, and judge the work by results, not by activity.

Tony G. speaking at an industry event for professional hosts — Speaking at an industry event for professional hosts. Sourcelift is an independent company and is not affiliated with, endorsed by or sponsored by Airbnb.

02 / Principles

Four rules we do not bend.

Prices in public

Prices are on the pricing page, and monthly programs are matched to your stage there. If a price needs a discovery call to exist, it is a negotiation, not a price.

No vanity metrics

We report citations won per engine and share of voice on a locked prompt set. A composite score that only rises is marketing, and we do not sell it.

No invented proof

No stock testimonials, no borrowed logos, no numbers we cannot show you the raw data for. The method is public, sample report included, and so is what we count as proof.

Saying no

No hourly work, no categories nobody asks AI about, no promises about what a model will say. Plenty of businesses are not a fit, and telling you early saves us both time and money.

03 / Who it is for

Who works with Sourcelift.

Ecommerce and DTC brands, legal tech and law firms, health and wellness providers, fintech and SaaS
Hotels and travel businesses that want to grow their direct bookings
Categories where customers ask ChatGPT, Perplexity or Google AI Overviews what to buy or who to hire
Teams that sell in English or Spanish and want an autonomous agency with a technical-first approach

Not a fit yet: categories nobody asks AI about. The free diagnosis tells you which side you are on.

04 / How we work

What working with Sourcelift looks like.

Who you work with

The founder, start to finish. No account managers and no handoffs to juniors.

How it starts

With a free diagnosis by email, or a 20-minute intro call. Every engagement then opens with a baseline: we define a prompt set with you and measure where you stand across five engines.

Communication

Email, answered within 24 hours on business days. Monthly programs include a strategy call every month; the audit includes an optional 20-minute call to walk the findings.

Reporting and terms

A report every 30 days with citations won, share of voice and the change on each engine, raw data included. Cancel any monthly program for free before the 15th, and the cancellation takes effect the following month. No penalties, no lock-in.

05 / Key facts

Sourcelift at a glance.

Company: Sourcelift
Type: Generative engine optimization (GEO) and answer engine optimization (AEO) agency
Founded: 2026
Founder: Tony G.
Location: Remote, clients worldwide
Website: sourcelift.ai
Core offering: Getting brands cited and recommended inside AI answers, measured per engine every 30 days
Services: GEO, AEO, Technical GEO, human-led answer-first content, media links and press releases (services)
Engines tracked: ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
Languages: English, Spanish or both, written natively
Pricing: Free AI visibility diagnosis; GEO / AEO audit $390; optional 90-day sprint $3,500; monthly growth programs from $900. Founder rate on the audit and on Foothold’s first three months until December 31, 2026 (pricing)
Contract terms: Fixed-price audit and sprint; monthly programs with no lock-in
Communication: Email with a 24-hour response on business days, a report every 30 days and, on monthly programs, a monthly strategy call
Profiles: LinkedIn, X, Instagram, Crunchbase
Listed on: Clutch, ProvenExpert, Sortlist, The Org
Not affiliated with: Sourcelift Media or other businesses that share the name

06 / FAQ

About Sourcelift, common questions

Who does the work, where we are and how we differ.

Who runs the work at Sourcelift?

The founder, Tony G., runs every engagement hands-on, from the first measurement to the monthly report. There are no account managers or junior handoffs; the person you talk to on the intro call is the person doing the work.

Where is Sourcelift based?

Sourcelift is a remote agency and works with clients worldwide, in English, Spanish or both. Everything runs over email and video calls, so your location does not change the service, the response times or the reporting.

Is Sourcelift related to Sourcelift Media?

No. Sourcelift is the generative engine optimization agency at sourcelift.ai. It is not affiliated with Sourcelift Media or with any other business that uses the Sourcelift name.

How is Sourcelift different from an SEO agency?

An SEO agency works to move you up the search results. Sourcelift works to get you cited and recommended inside AI answers, and measures that engine by engine every 30 days on a locked prompt set. Every engagement keeps the SEO foundations solid; classic rankings-first SEO is a separate add-on.

Talk to the person who does the work.

You work directly with the founder, start to finish. A 20-minute intro call tells you if this is a fit.

Book an intro call Or run the free diagnosis first →