Names removed. Each big number is a count of real AI answers.
US SaaS companyChatGPT, AI Overviews
Page one on Google, barely named by AI
2 of 10 answers named it
Ranks on page one for its main keyword, with solid SEO and backlinks.
What we found
- Missing from the comparison pages and reviews the engines cite
What we’d fix first: Get the brand named in the sources the engines already trust, then rerun the same 10 prompts.
International education group5 engines, 4 languages
7.7 times a rival’s organic traffic, named less often by AI
15 of 45 answers named it
This brand 15/45
Top competitor 27/45
Outside its home market, 6 of 30 answers named it.
What we found
- An engine gives it another company’s address
- Program price differs across language versions
- On 1 of the 4 lists the engines cite, and not on Wikidata
What we’d fix first: Correct what the engines get wrong, then earn a place on the lists they cite.
US marketing agency5 engines
Absent from every answer about its own category
0 of 30 category answers named it
Category answers naming it 0/30
Brand answers raising a bad review 3/5
Google shows AI Overviews on 60 of its 67 keywords. It’s cited in none.
What we found
- A key subdomain shows 0 words without JavaScript
- 26 H1 tags and an empty XML sitemap
- Its /about and /case-studies pages return a 404
What we’d fix first: Make every page readable without JavaScript and repair the broken ones, then answer the questions behind those 60 keywords.