01 / Why SEO alone falls short

Ranking on Google is not the same as being cited by AI.

Not even Google’s own AI answers stick to its top 10, and when they show up, the top result loses more than half its clicks. Ranking helps, but it does not get you cited on its own.

02 / SEO vs AI SEO

Same foundations, a different finish line.

Classic SEO compared with AI SEO
Classic SEO AI SEO
Where you show up In Google’s list of results Inside the answers of ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
What you want A click on your link To be named, cited and linked
What matters most Your site, its links and its speed Your site, plus what review sites, lists, media and directories say about you
How it is measured Rankings and traffic Buying prompts that name you, engine by engine, against your competitors
When you see it Months, in rankings First citations usually within 30 to 60 days

SEO foundations come built in: Google’s AI features build their answers from its own search index.

Do AI engines name you, or a competitor? We check all five for free and email you the results in 2 business days.

See if AI cites me

Tony G, founder. You work directly with me, from your diagnosis to every monthly report.

03 / The specialist question

“Our SEO agency handles that” is how brands stay invisible.

Many SEO agencies have added an AI paragraph to their service pages. Few have changed what they measure. Ask yours three questions:

  1. 01

    Which buying prompts do you track for us?

    AI visibility is measured on fixed questions your buyers ask, not on keywords.

  2. 02

    On which engines?

    ChatGPT, Claude, Gemini, Perplexity and Google’s AI answers each cite different sources.

  3. 03

    What changed last month, engine by engine?

    If nobody can show you the change, nobody is managing your AI visibility.

AI search is all we do, and every deliverable has a published price. Still deciding where to spend first? GEO vs SEO: which to prioritize.

04 / The five engines

How each AI engine reads your site.

Each assistant reaches the web through its own crawler or index. If your site keeps it out, or it cannot make sense of you, it cannot cite you.

  • ChatGPTOpenAI

    Used forWhere many people now ask what to buy or who to hire.

    Reads your site withOAI-SearchBot, plus third-party search providers

    What your site needsA robots.txt that lets OAI-SearchBot in, and mentions on the pages it finds when it searches.

  • ClaudeAnthropic

    Used forWidely used at work to research, analyze and write.

    Reads your site withClaude-SearchBot

    What your site needsA robots.txt that lets it in, and the same facts about you everywhere.

  • GeminiGoogle

    Used forGoogle’s assistant, built into Android, Gmail and Chrome.

    Reads your site withGoogle Search (Googlebot)

    What your site needsClassic SEO, and a robots.txt that does not block Google-Extended.

  • PerplexityPerplexity AI

    Used forAn answer engine that shows where every fact comes from.

    Reads your site withPerplexityBot

    What your site needsAccess for PerplexityBot, and pages that answer the exact question.

  • AI Overviews and AI ModeGoogle

    Used forGoogle’s AI answers: above the results, or in the AI Mode tab.

    Reads your site withGooglebot

    What your site needsBeing indexed and eligible for a snippet in Google. Nothing special on top.

Crawler names from each company’s documentation. Sources in our GEO glossary.

05 / How we work

One baseline, then four steps every month.

  1. 01

    BaselineDay 0

    20 to 40 real buying prompts, locked, and where you and your competitors stand on all five engines today.

  2. 02

    FixEvery month

    Technical GEO and entity work: crawl access for AI bots, schema and the same facts about you everywhere.

  3. 03

    ShipEvery month

    Pages that answer in their first sentence: comparisons, alternatives, pricing and FAQs, on your domain.

  4. 04

    EarnEvery month

    Mentions on the review sites, lists, media and directories engines already cite. We do not buy link spam.

  5. 05

    ProveEvery 30 days

    The same prompts again: whether you are named, cited and linked on each engine, with the raw answers.

The full method, with a sample report, is on our How it works page.

06 / Pricing

One price list, whatever you call the service.

AI SEO, GEO, LLM SEO or ChatGPT SEO: the same work at the same published prices, SEO foundations included.

To get started

No monthly commitment.

  • Free, no strings

    Free diagnosis

    $0

    • 25 to 50 AI answers reviewed one by one
    • Who gets named instead of you, and from which sources
    • 3 to 5 questions you can win first
    • Delivered by email, no call required
    Get the free diagnosis
  • Recommended

    GEO / AEO Audit

    $390one-time

    • A locked set of 20 to 40 buying prompts on five engines, you vs. your competitors
    • 46 checks across seven areas, from your site to your competitors
    • Every prompt and every answer saved as raw data
    • A 90-day plan prioritized by impact, yours to execute with anyone
    • Optional 20-minute call to walk through the findings
    • Credited in full toward the sprint if you start within 30 days
    Get your audit
  • Done for you

    90-day sprint

    $3,500split into two payments

    • $1,750 today and $1,750 in 30 days, at a fixed price
    • Your baseline: 20 to 40 buying prompts and a competitor map
    • GEO, AEO and Technical GEO, prioritized by impact, across five engines
    • 6 new pages on your site, written by a professional copywriter: comparison pages, category hubs, guides and FAQs
    • Entity clarity and llms.txt across your site
    • 4 to 6 mentions in directories, lists and profiles in your category
    • 1 link from an authoritative outlet and 1 press release in the market you choose
    • Closing report with the delta per engine, raw data included
    Start the sprint

Monthly programs

No lock-in: cancel before the 15th and you are not billed the next month.

All five AI engines, in every program. We work on all of them and focus on the three that matter most to you.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • AI Overviews
  • Solo founders

    Solo

    For consultants and one-person companies

    $900/mo

     

    • 5 AI engines included
    • 3 priority engines for you
    • 20-40 buying prompts tracked
    • 2 pages per month on your site
    • 2-4 directory and list mentions per month
    • Not included: links from DA 40+ outlets
    • Not included: press releases
    • GEO, AEO and Technical GEO, prioritized by impact, across five engines
    • Technical GEO essentials: schema, entity signals and crawl access for AI bots
    • Content written by a professional copywriter: comparison pages, guides and FAQ sets
    • SEO foundations included
    • Monthly report with the delta per engine, raw data included
    • Monthly 30-minute strategy call
    • Email Q&A, answered within one business day
  • Small teams

    Foothold

    For companies proving AI search as a channel

    $2,400/mo

    First 3 months, then $4,400/mo.

    • 5 AI engines included
    • 3 priority engines for you
    • 20-40 buying prompts tracked
    • 4 pages per month on your site
    • 3-5 directory and list mentions per month
    • 2 links per month from DA 40+ outlets (or a spot on 1 top-10 list)
    • 1 press release per quarter
    • Onboarding: GEO / AEO audit and 90-day roadmap
    • GEO, AEO and Technical GEO, prioritized by impact, across five engines
    • A site AI engines can read: schema, entity signals, architecture and crawlability fixes
    • Content written by a professional copywriter: comparison pages, category hubs, guides and FAQs
    • Only sources AI engines already trust, never link spam
    • Entity clarity and llms.txt kept current across your site
    • SEO foundations included
    • Monthly report with the delta per engine, raw data included
    • Monthly strategy call
    • Email Q&A, answered within one business day
  • Twice the pace

    Momentum

    For marketing teams ready to scale

    $5,900/mo

     

    • 5 AI engines included
    • 3 priority engines for you
    • 20-40 buying prompts tracked
    • 8 pages per month on your site
    • 5-8 directory and list mentions per month
    • 4 links per month from DA 40+ outlets (or spots on 2 top-10 lists)
    • 1 press release every two months
    • Onboarding: deep GEO / AEO audit and 90-day roadmap
    • GEO, AEO and Technical GEO, prioritized by impact, across five engines
    • Technical GEO maintained site-wide, plus a quarterly deep review
    • Content written by a professional copywriter: comparison pages, commercial pages, category hubs and guides
    • Only sources AI engines already trust, never link spam
    • Competitor tracking, engine by engine
    • SEO foundations included
    • Monthly report: citations won, share of voice, competitor movement and raw data
    • Monthly strategy call, plus priority async support
    • Email Q&A, answered within one business day
  • Several markets

    Category Lead

    For brands defending their category

    From$9,500/mo

    Scoped to your markets.

    • 5 AI engines included
    • 3 priority engines for you
    • 20-40 buying prompts per market
    • 16 pages per month on your site
    • 8-12 directory and list mentions per month
    • 5 links per month from DA 40+ outlets (one DA 60+, plus a spot on 1 top-10 list)
    • 1 press release per month (up to 2 markets)
    • Everything in Momentum, at category-defense volume
    • Content spread across your priority markets
    • Only sources AI engines already trust, never link spam
    • Proprietary data studies built to earn citations
    • Competitive AI intelligence, market by market
    • Agentic-commerce readiness as AI engines start handling purchases
    • Quarterly roadmap session with the founder, plus the monthly call
    • Email Q&A, answered within one business day

Prices in US dollars, paid by card through Stripe. Founder rates on the audit and Foothold’s first three months run through December 31, 2026. Every detail is on the pricing page.

Not every brand should hire us.

Good fit if

  • Your customers use AI to research before they buy: ecommerce and DTC, legal tech and law firms, health and wellness, fintech, SaaS, and hotels and travel.
  • You want citations won per engine in your report, not just rankings.

Not a fit if

  • Nobody asks AI about your category yet: the free diagnosis will show that, and we will tell you not to hire us.
  • You need results in under 30 days.
  • You only want classic rankings-first SEO: we offer it only as an add-on to GEO work.

07 / FAQ

AI SEO, common questions

What does an AI SEO agency do?

It optimizes a brand for AI-driven search: the answers of ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. The work covers entity clarity, answer-first content, structured data and citation signals, measured against a fixed set of buying prompts.

Is AI SEO the same as LLM SEO or ChatGPT SEO?

In practice, yes. AI SEO, LLM SEO, ChatGPT SEO, GEO and AEO are names for the same job: getting your brand named and cited inside the answers of large language models. ChatGPT gets its own label because it is the AI assistant most people use. We still measure all five engines, because citation gains usually spill over from one to the others.

How is an AI SEO agency different from my current SEO agency?

By what it measures and delivers. A traditional agency reports rankings and organic traffic. Ours reports citations won per engine and share of voice inside AI answers. If your current agency cannot show you a prompt-level baseline, they are doing SEO with a new label.

Should I stop doing traditional SEO?

No. Classic search still drives revenue and its foundations feed AI visibility. The two add up: buyers now research in two places, and most brands only compete in one of them.

How do you prove the work is working?

With Prove, the last step of the Sourcelift Loop: the same locked prompt set, our Visibility Baseline, re-run every 30 days across five engines, reporting citations, share of voice and the change on each engine. The method is public on our site, sample report included.

If AI doesn’t name you, it names a competitor.

The free diagnosis runs real buying prompts on five engines, shows who gets named instead of you and where you can win first.